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            338                                                               PART 4: THE LEADER AS A RELATIONSHIP BUILDER
                                   infl uence, providing more inspirational motivation, being more individually con-
                                                                                53
                                   siderate, and offering more intellectual stimulation. Idealized infl uence means
                                   that followers identify with and want to emulate the leader; the leader is trusted
                                   and respected, maintains high standards, and is considered to have power because
                                   of who she is rather than what position she holds. Inspirational motivation
                                   is  derived  from the  leader who appeals emotionally and symbolically to em-
                                   ployees’ desire to do a good job and help achieve organizational goals. Indi-
                                   vidual consideration means each follower is treated as an individual but all are
                                   treated equitably; individual needs are recognized, and assignments are delegated
                                   to followers to  provide learning opportunities.  Intellectual stimulation means
                                   questioning current methods and challenging employees to think in new ways.
                                   In addition, women leaders were judged by subordinates as more effective and
                                   satisfying to work for and were considered able to generate extra levels of effort
                                   from employees.
                                       Recent research has also found a correlation between balanced gender com-
                                   position in companies (that is, roughly equal male and female representation)
                                   and higher organizational performance. Moreover, a study by Catalyst indicates
                                   that organizations with the highest percentage of women in top management fi -
                                   nancially outperform, by about 35 percent, those with the lowest percentage of
                                   women in higher-level jobs. 54

                                   Is Leader Style Gender-Driven?
                                   As more women have moved into highly visible management positions, the question
                                   of whether women lead differently than men has gained increasing attention. Several
                                   researchers have looked at the differences between male and female leaders. Leader-
                                   ship traits traditionally associated with white, American-born males  include
                                   aggressiveness or assertiveness, rational analysis, and a “take charge” attitude.
                                   Male leaders tend to be competitive and individualistic and prefer working in
                                   vertical hierarchies. They rely on formal authority and position in their dealings
                                   with subordinates.
                                       Of course, women may also demonstrate these traits. Indeed, the 2006 hit
                                   movie The Devil Wears Prada, in which Meryl Streep plays an aggressive, au-
                                   thoritative boss who enjoys humiliating her subordinates, reminds people that
                                              en can be tyrants in a leadership role, just as some men can. How-
                                               ever, research has found that, in general, women prefer less competi-
             Action Memo
                                               tive environments than men, tend to be more collaborative, and are
                                              more concerned with relationship building, inclusiveness, participa-
             As a leader, you can choose to employ an
                                                             55
                                              tion, and caring.  Female leaders such as Deborah Kent, the fi rst
            interactive, collaborative leadership style.
                                              woman to  head a vehicle assembly plant  for Ford Motor Co., or
            You can develop personal relationships with
                                              erry Kelly, CEO of W.L. Gore & Associates, are often more willing
           your followers and make everyone feel like
                                               share power and information, to encourage employee development,
           an important part of things.
                                              d to strive to enhance others’ feelings of self-worth. “It does no good
                                              have a diverse  workforce if you don’t listen to their opinions and
                                           thoughts,” says Kent. “I treat people the way I want to be treated.” 56
                                       Professor and author Judy B. Rosener has called women’s approach to lead-
                                                          57
            Interactive leadership
            Interactive leadership  ership interactive leadership.  The  leader  favors  a  consensual  and  collaborative
            a leadership style in which  process, and infl uence derives from relationships rather than  position  power
            a leadership style in which
            people develop personal
            people develop personal
            relationships with followers,
            relationships with followers,   and authority. Some psychologists  have suggested that women may  be more
            share power and information,   relationship-oriented than men because of different psychological needs stemming
            share power and information,
            empower employees, and strive
            empower employees, and strive  from early experiences. This difference between the relationship orientations of
            to enhance others’ feelings of
            to enhance others’ feelings of
            self-worth
            self-worth             men and women has sometimes been used to suggest that women cannot lead
                                     effectively because they fail to exercise power. However, whereas male leaders may
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