Page 72 - Proposed ACFA Product range

Goals & Milestone

Sir Description Target Date Responsibility

Objective
1
Achieve 42,000 Ton Sales By end of year One Year One Commercial Team

1.1
Launch New Fiber Cement board Q1 Year One Commercial +Factory

Tackling top dealers & Construction sites through
1.2
Sales Staff Q1 Year One Sales Team

1.3 Branding Tool

(Roll up ,window stickers, outlets sign boards). Q2 Year One Sales &MKTG Team

1.4
Counter Men Involvement Program Q1 Year One Commercial Team

1.5 MRK Team +design
ACFA interaction corner (touch screen) Q3 Year One Agency .

1.6 Exhibition - Saudi Build Riyadh/ bid 5 dubai Q3 Year One Commercial Team
1.7 Exhibition – Big 5 ( Egypt ) Q3 Year One Commercial Team

1.8 Activities (Seminars, giveaways) Q1 - Q4 Year One MRK Team

1.9 Deco.Produts Activities (Factory Visit, Traders
Invitations, etc..) Q1 - Q4 year One Commercial Team

2 Marketing Collaterals Q1 - Q4 Year One Marketing Team

2.1 Open our own showroom/store in Riyadh Q3 Year One Marketing Team
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2.2 Training program for installers &Promote Saudi Installer group Q4 Year two Marketing Team