Page 17 - FMT Magazine, September 2020

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through C-DAC, Govt of India for its thin, unorganized & lack of market In order to spur industrial growth
online auction. power to small holders makes and make the region investor-
market more risky. Lack of fi nance friendly, initiative of the Government
Many of the horticultural produts of also undermines the capacity of through its different schemes
NE Region have got a GI tag which private sector to invest in its trading including Atmanirbhar Bharat
help the producers in a big way for enterprise & limits the scope & scale Abhiyan can evolve new product
branding, marketing and protecting of market. Govt of India’s initiative development based on consumer
the exclusive, special local crops as of setting up of FPO/FPC through behavior to support open up new
an identity of the products. Among its different schemes have started opportunities for processing by
these, three important spices like giving a boost in its productivity and reducing wastage. Entrepreneurs
Assam Karbi Anglong Ginger from market linkages. and Investors can take advantage of
Assam, Naga Chilli from Nagaland, different Schemes under Ministry of
Mizo Chilli from MIzoram and Sikkim Few of the important spices of north Food Processing Industries, Spices
Large Cardamom from Sikkim east like Ginger and Turmeric are good Board, National Horticulture Board,
has already got the coveted GI tag. immune booster. Today, consumers MOVCDNER (Mission on Organic
Meghalaya has taken initiative for GI are more health conscious & are very Value Chain Development of North
registration of Lakadang Turmeric much aware of what they consume. Eastern Region) etc to create and set
which is in proposal stage while Hygiene products has a preference up facilities in the region. Besides,
GI application have been fi led for as consumers are changing their Government is also making efforts
Thingpui Mizo Ginger, Thinglaidum behaviour towards personal hygiene to promote startup companies
Ginger from Mizoram and Dalle & look for quality product. Food & develop entrepreneurship
Khorsani from Sikkim. safety & health consciousness, the particularly in the north east to make
demand for quality foods is on rise a favorable change in the scenario of
In the north east, even today, and that’s where the Investors / the North Eastern Region.
marketing to pre-harvest contractors manufacturers need to ensure that
is prevalent in certain areas where food they produce are safer and
farmers receive advance payments healthy. Processing & value addition
immediately after acceptance of will be the key to success wherein
offer. Farmers are naturally risk the products are processed in a
averter and prefer to be safe than condition where the consumers are
sorry. Mostly they intend to prefer confident of consuming it. Primary * Author is Consultant-NER, CSIR- Central

Food Technological Research Institute
an inferior outcome that is relatively processing of different spices will Former Managing Director, NERAMAC
certain to the prospect of a higher be the best proposition followed by Ltd, Ministry of DoNER, Govt. of India,
average return with a greater quality consumables in spices in the Guwahati
degree of risk attached. Markets are region.

Food Marketing & Technology 17 September 2020