Page 22 - FMT Magazine, September 2020

Ingredients

make every ingredient clean because
the potassium bicarbonate is allowed
by the National Organic Program
(USDA) as organic but not for clean
label. So the ingredient suppliers
can even get puzzled because what
appears clean today may not remain
the same for tomorrow. The science

will definitely answer these doubts
one day, but what consumer deserves
now is transparency. The clean
label has extended responsibility
of the producer, supplier, processor
and even consumer of ingredients
towards health and environment.
Each one has to be aware and awake
like casein micelles or cyclodextrin is a four-stage strategy given below to contribute to the change. Till that
to apply in the final product. Thus it in the pursuit of clean label8. And we can only say “what matters is

can satisfy the claim of clean label it applies very well for the use of the inside product, not just outside

6. For oxidative stability, rosemary fl avour and flavouring ingredients in label”.
extract and ascorbic acid is an any food product.
effective combination. So we can References

say that flavourings are the versatile 1. Short ingredient list 1. Mullen KD. Wellness: the missing
player in clean labelling. But as such • Easy for consumer concept in health promotion
inclusion of natural ingredients in understanding programming for adults. Health
food can lead to sensory dislike by • Complicated to formulate Values. 1986;10(3):34-37.
the consumer. So, sensory properties • Maintain the sensory quality
should also maintain through FMPs. 2. Replace artifi cial ingredients 2. Bowen J. The rise of clean

• Artifi cial flavour by natural label. New Food Mag. 2019.

Aromatherapy is the art of using • Artificial ingredient by https://www.newfoodmagazine.
aromatic essential oils for the natural com/article/91202/controlling-

wellbeing of a person. It keeps the • Artificial additives by natural contaminants-the-new-facet-of-
person rejuvenated, relaxed and 3. Clean packaging & supply chain clean-label/. Accessed April 13, 2020.
refreshed. The specifi c essential • Eco-friendly supply chain
oils applied in aromatherapy are • Reusable packaging material 3. Clean Label Ingredients Market
extracted without any chemical • Clean technology 2020 With Top Countries Data.;
solvent by physical extraction 4. Sustainable practices 2020. https://www.marketwatch.
methods. Such essential oils have • Environment-friendly com/press-release/clean-label-
multiple uses in aromatherapy apart practices ingredients-market-2020-with-
from its sensory characteristics • Corporate social top-countries-data-business-
7. In the recent era of life, the responsibilities revenue-future-growth-trends-
demand for aromatherapy is highly • Ethical farming practices plans-top-key-players-business-
increasing for mental health. So the opportunities-industry-share-
same essential oil which is used SUMMARY global-size-analysis-by-forecast-
for flavouring can also benefi t our The perception for clean label to-2026-2020-02-04. Accessed April

health. product may vary for each individual 13, 2020.
due to the absence of fi x regulatory
THE WAY TOWARDS CLEAN LABEL standards, and it may create
The industry needs a well-defi ned some doubts. The high-intensity
strategy to achieve clean labelling. sweetener Stevia which obtained * Author is a student of M. Tech, Institute
The shorter list of added ingredients, from stevia leaves is not acceptable of Chemical Technology, Mumbai,
eco-friendly packaging, and certifi ed by some consumers as a natural Maharashtra
products is the need of time. There ingredient. Being organic doesn’t

Food Marketing & Technology 22 September 2020