Page 18 - FMT Magazine, September 2020

Ingredients

Flavourings for Health,

Wellness And Clean Label

By Prasad Rajaram Gaikwad*

s rightly said, “Being healthy • Nutrition has no regulatory defi nition nor any
is not a life goal, but it’s a • Exercise particular customer understandings,
Away of living life”, keeping • Sleep but roughly it means all-natural or
yourself healthy is the real-life made from all-natural ingredients
intonation. Nowadays, health Nutrition is the food which you with minimal processing. The
concern is increasing tremendously eat to feed your body through the clean label also shelters other
because of the changing lifestyle. meal. Intake of proper nutrition ambiguous terms like organic,
And the recent rampant epidemic is a critical aspect of maintaining Genetically Modifi ed Organisms
of COVID- 19 is transforming this health and wellness. So when it GMO-free, dairy-free, low sugar,
concern into a social revolution. comes to nutrition, health-conscious low salt or low fat. The consumer
World health organization (WHO) societies are changing their habits to perception recognizes clean label as

defined health as “state of complete prefer high-quality food. During the an ultimate way towards sustaining
physical, mental & social wellbeing purchase of any food product, the health and wellness. It should
and not merely the absence of keen customer is curious about what provide information about the list of
disease or infirmity”. Your wellness are ingredients? Why are they used? ingredients, nutritional information

is considered as health promotion Where they came from? How much & sustainability practices. Many
by improving quality of life, proper is added? And so on. If the label does consumers are unaware of the
functioning of body and practice to not contain anything of a consumer’s background from where the
avoid diseases1. And how one can uninterest, then it satisfi es the ingredients are coming. They are
achieve this wellness? The answer consumer. This label appears to be dependent on the label of the product
lies in three fundamental facts clean for the consumer. And this for their understandings. So it should
of life. gives rise to the term “clean label”. It be clear enough and knowledgeable

Food Marketing & Technology 18 September 2020