Page 25 - FMT Magazine, September 2020

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d’Ivoire. Each is unique in its own For example, because our D11MG
way. cocoa powder is crafted from 100%
Ghana cocoa beans, it can be of-
The next step in the single origin fered as a fully traceable ingredient.
cocoa ingredients journey is to Shaped by the industry-leading goals
seek out new cocoa territories and in our sustainability ambition, Cocoa
fresh terroirs in established growing Compass, and reported on through
regions, all in the pursuit of cocoa our sustainable sourcing platform, At

beans with flavors customers may Source, we are able to leverage envi-
not have experienced before. We ronmental and social data to create
can expect to see more sourcing unprecedented levels of transpar-
from remote areas or regions with ency for our customers at each stage
smaller-scale production, like of the supply chain journey.
Uganda and Madagascar, for their
particular taste profi les. The market for single origin cocoa
powders is still relatively narrow
PREMIUM COCOA PRODUCTS compared to the market for single
Single origin ingredients play origin cocoa liquors, but we see this
into the desire for more premium growing in the future for two reasons.
products. While single origin cocoa Firstly, the way people think about
does not automatically equate to brand, deZaan, is Japan. This is due cocoa powder in general is changing.
better cocoa – quality has as much to the fact that Japanese customers Its uses are not only numerous and
to do with methods of production highly value the quality associated varied but the creative edge it can
and processing as it does with terroir with purely Ghanaian cocoa beans offer to recipes is limitless. When
– it often equates to higher quality in and the smooth cocoa fl avor it this is combined with the desire for
the mind of consumers. Many see lends to dairy, bakery and dessert ever greater levels of traceability
single origin cocoa ingredients as applications like chocolate milk and beyond chocolate and into products
more luxurious. chocolate ice cream. that use cocoa as a core ingredient,
we think that single origin cocoa
They are voting with their wallets. FULLY TRACEABLE INGREDIENTS powders will be on the up.
Research suggests nearly one-third The surge in single-origin products
of UK confectionery buyers would is not simply down to fl avor or LOOKING TO THE FUTURE
pay more for chocolate with high quality. A key driver is the demand Blended cocoa ingredients offer high
quality ingredients like single-origin for greater traceability in the supply quality and come with many benefi ts
cocoa, when buying for themselves, chain. Consumers are becoming in terms of price, availability, fl avor
and nearly a quarter would do so more interested in where their food and color. But the growing interest in
when buying chocolate as a gift. It comes from and how it is sourced. It single origin products in undeniable.
explains in part the rise in artisanal is why we are seeing such interest It has grown at pace and will
single origin products coming onto in bean-to bar and an uptick in continue to do so, spreading across
the market. brand storytelling around origin and different cocoa categories and ever
provenance. more exotic production regions.
In Western Europe and North
America, we’ve seen affl uent and While traceability is possible with With the desire for distinctive

health conscious consumers blended ingredients, sourcing flavors, premium ingredients and
consume less cocoa products but ingredients from a single origin more visibility of the supply chain
buy better quality when they do – allows companies like ours to further only set to intensify, single origin
but this isn’t only the case in the improve the traceability of our cocoa cocoa ingredients will, without
West. We are also seeing a big spike supply chain, right down to farming doubt, have an important role in the
in demand for higher quality cocoa cooperative or sometimes even future of the cocoa industry.
ingredients across Asian markets. farmer level. This in turn allows
In fact, the primary market for our manufacturers to reassure end
D11MG Ghana single origin cocoa consumers that their products have Leo Palmer is Head of Specialty Cocoa, Olam
powder, from our premium cocoa been produced in the right way. Cocoa

Food Marketing & Technology 25 September 2020