Page 5 - AZRI

“A Study on Societal Value that being imposed in Maxis’ National Day in TV
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Commercial after 13 post-election from year ( 2013-2017)”

Muhamad Azri Bin Kamarazaman

Faculty of Art & Design, Universiti Teknologi MARA (Perak),
32610 Seri Iskandar, Perak, Malaysia
azrikamarazaman95@gmail.com
Mohd Shahril b Abd Rashid
Faculty of Art & Design, Universiti Teknologi MARA (Perak),
32610 Seri Iskandar, Perak, Malaysia
Mohds370@perak.uitm.edu.my

Abstract: This paper will discusses about a study on 32,001,908 million people in 2018. Malaysia is a
Societal value that being imposed in Maxis National country of diverse races and cultures. The race
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Day in TV Commercial after 13 post election from consists of Malay, Chinese, non-Malay, Indian
year (2013-2017). Maxis Television commercial also and Bumiputra. Other that, Malaysia also has
can be misled to racist, negative moral value and Indigenous groups such as the tribes include the
automatically can give impact to audience. These
racist issues have a terrible effect on the culture in Dayak, Iban, Bidayuh, Kadazan. In addition,
Malaysia. Next, to identify how far copywriting in other bumiputra include the Burmese, Chems,
the Maxis TV Commercial can impact video to create Khmers and the Malaysian Siamese.
awareness the important of racial unity. The objective Nowadays commercial advertisement is
of the paper is to study a good and bad moral value
and also copywriting that imposed in Maxis really important because way to spread
Television Commercial. This research provides the information to community. In Generally social
sufficient information about the important of moral network more give impact that radio and print
value in every Maxis Television Commercial and it ads. The electronic such as video, television and
copywriting can make impact to audience. radio are so important in our daily lives. TV
Commercial can attract viewer because face to
Keywords: TV Commercial, moral value, face communication.
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copywriting, culture, 13 post-election(2013-2017)
Moral value is less adapted, our society
1. Introduction today more selfishness, some people throw their
families away. Aesthetic and moral quality
Malaysia has achieved Independence Day from presented with the public interest in view, and
British colonialism more than 60 years ago. On particularly by encouraging and making possible
31 august 1957. Malaya first Prime Minister media presentations which are oriented to
Allahyarham Tunku Abdul Rahman proudly minorities whose needs might otherwise go
declared the independence of Malaya (now unnerved. This issue needs to be highlighted and
Malaysia) by shouting out ''Merdeka'' seven to observe this can happen. According to
times at the Merdeka Stadium (Diwakar D Richard Dawson(1996) moral value is "selfish
Rudola, New Delhi) .Therefore, in Malaysia gene". there is something in human life, a human
unity is a priority because it plays an important has a power to follow the instinct.
role in the development of this country. This
shows that every independent nation the Copywriting is important because can give
harmony of social and political stability is very impact for the video is writing text for
important and Malaysia is a country with a advertising and another marketing video. This
population of various races. According to the tool has moved to attract the audience to felling
latest report from (Malaysia Population.com) the the video in this case copywriting very useful for
total population in Malaysia was estimated at awake the society about moral value.