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copywriting in this video want to tell
about culture in Malaysia ,Even though
we at another place, but do not forget our
1. Team work legacy and culture
The first moral value that I found in this video is
teamwork. This moral value will be highlighted 3. Rediscover Malaysia (2017) The
in TV Commercial Maxis 2015 and 2016. This copywriting use in this video, because the
scene it can see went to some group of people to objective is to promote Malaysia itself.
come and give some help to elderly men. After Other than that, we need to give respect
that in 2016 Maxis TV Commercial National the other.
Day. This moral value that Maxis want to
deliver is we need to help each other, regardless A good advertisement copywriting
of race and culture. Because we are the same 1. It is brief
people but different culture and race.
In TV Commercial Maxis the language
2. Respect other that make the audience are impressed
with the story .The copywriting which
This moral value will be highlighted in encourages everyone to change.
Maxis TV Commercial 2014 and 2017. It is
important to treat others with respect in order to 2. It is clear
have positive relationships. Respect Towards A clear copywriting is one which is
Others Being respectful towards people is a key easily and quickly read and grasped by
aspect of life in order to form and maintain the audience. Maxis TV Commercial
positive relationships in order to become use the clear copywriting that make
successful. If you treat them with kindness, they audience understand and attract them to
will be kind. feel the massage in video.
3. It is personal
d. Copywriting in Maxis TV Commercial Every video in Maxis TV Commercial
raising awareness of the importance of
living in a multi-racial group. In
“Copywriting is the art and science of addition, it gives audience a sense of
strategically delivering words (whether written harmony in Malaysia. This because
or spoken) that get people to take some form of Malaysia have a lot of culture and race.
action.”
Direct copywriting will use in Television 4. It is honest
Commercial Maxis is a copywriting that makes In storyline from Maxis TV Commercial
them understand without thinking about the ,the advertising massage is true and
storyline. In Maxis Television Commercial The honest. The fact based on true story of
word they use is very simple also conversation is people.
clearly that audience easier understand what the
storyline the TV Commercial.
2. Method
1. Your family is larger than you think
(2014) This copywriting use in video
want to tell that in Malaysia, have a many This research was conducted to
culture and race. determine the good and bad moral value that
being imposed in TV Commercial Maxis for
2. A good connection keep you in touch, give impact and attractive to the audience .This
A great one lifts you higher (2016) The
