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because studying that this commercial maxis TV
Commercial emphasizes good moral value
Figure 1 : Result for question 2 in
Primary method use in research is section B
questionnaire.. The target location will be
chosen all race from urban area and also from Result in figure1 show the total of
sub-urban areas. Collection process has will be respondent agree about moral value in TV
conducted to evaluate the participant's opinion Commercial Maxis (2013-2017) 35 respondent
and perception on the impact of National days (70%) really agree about moral value in TV
by Maxis TV commercial. By answering the Commercial Maxis important to racial unity
questionnaire. A set of questionnaires will meanwhile 15 respondent ( 30%) not agree.
provide to the participants and the respondents
will answers based on the videos playback. A
questionnaire has design based on the objectives,
research question and pilot study results before Yes No
starts the actual survey.

20%
3.Finding 80%

This chapter will discuss the result of
this research and process of analyzing data that
have been received through the survey was Do you agree that every Maxis Television
conducted. In the previous chapter, the Commercial has the same messages but a
researcher has shown the data obtained. The data different video?
and information obtained from the result of a
survey conducted will be analyzed immediately. Figure 2 : Result for question 5 in
This questionnaire represents based on section B
knowledge from the respondent. 50 respondent Result in figure 2 show the total of
such as teen, adult and elderly. In this respondent agree Television Commercial Maxis
questionnaire. There are seven question to be has the same messages but a different video 40
answered by the respondent ,include two section respondent (80%) really agree meanwhile
as a part A and B ,The question include 10 respondent ( 20%) not agree.
demographic consisting of gender, age and race.
In addition question is as about moral value and
copywriting itself.

Yes No

Yes No 20%

80%
30%

70%
Do you think copywriting in this Maxis
Television Commercial able to convey a
message to raise public awareness about the
Do you think moral value delivered in importance of racial unity?
Maxis TV Commercial important to racial
unity? Figure 3 : Result for question 7 in section B