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Result in figure 3 show the total of
respondent agree copywriting in this Maxis
video able to convey a message to raise public
awareness about the importance of racial unity
40 respondent (80%) really agree meanwhile 10 References
respondent ( 20%) not agree.

4.Conclusion/Recommendation
TV Commercial Memorable And Effective.
This paper will give the researcher and (n.d.). Retrieved from Commercial-
knowledge and information what the best moral memorable:
value and copywriting need to have in every https://www.forbes.com/sites/marketsha
video of Maxis Television Commercial. The best re/2012/10/19/what-makes-a-tv-
of moral value imposed in video combine with commercial-memorable-and-
the best copywriting can lead audience to create effective/#1563f6ea3079
awareness of Malaysia the important of racial
unity. That is way, need to expose the video with expresswriter. (n.d.). Retrieved from
good moral value and copywriting. The good https://expresswriters.com/what-is-
moral value such as manner, respect each other copywriting/
need to imposed to all video to show the best
video in Malaysia. Sometime, video can also http://www.thesundaily.my. (2009, July 10).
mislead to racism because of bad copywriting. Retrieved from thesundaily.
That why, a good copy writing is important to
make a video to create unite races . Because, of https://en.wikipedia.org/wiki/Culture_of_Malays
that researches suggest direct copywriting, soft ia. (n.d.). wikipedia. Retrieved from
tone with high positive spirit word without touch https://en.wikipedia.org.
any culture issue can produce good Television kopywritingkourse. (n.d.). Retrieved from
Commercial Maxis National Day. Finally,
researcher hope that can come out with the best https://kopywritingkourse.com/what-is-
Maxis TV commercial help people in Malaysia copywriting/
be unite and respect each other. National Television System Committee. (n.d.).
Retrieved from wikipedia: National
Television System Committee (1951–
1953), [Report and Reports of Panel No.

11, 11-A, 12–19, with Some
supplementary references cited in the
Reports, and the Petition for adoption of

transmission standards for color
television before the Federal Co

news.bbc. Retrieved from
http://news.bbc.co.uk/onthisday/hi/dates
/stories/august/31/newsid_3534000/353
4340.stm