Page 6 - AZRI

Noble

a. Color In Television Commercial

Color is advertisement is important because it Purple Love, Noble,
can change mood of potential audience and can
have a tremendous psychological impact on Authoritative
people. According to Rocty (1978) The
significant cause of an emotion is the set of
events-the entire causal history-that explains the
efficacy of the immediate or precipitating cause. b. Type of moral value
Often the significant cause is not in the Values are standards or ideals with which we
immediate past, it may be an event, or a series of evaluate actions, people, things, or situations.
events, long forgotten, that formed a set of Beauty, honesty, justice, peace, generosity are
dispositions which are triggered by the all examples of values that many people
immediate cause .Color use to evoke emotion as endorse. In thinking about values it is useful to
well as basic human emotion. According to Xu distinguish them into three kinds:
and Wyer (2010) believe that advertisements are Personal values: values endorsed by an
intended to persuade. Maxis TV Commercial use individual.
green tone color in video.
1. Personal values:

Values endorsed by an individual. For example,
Associated Mood some people regard family as their most
important values, and structure their lives so that
Colours Tones they can spend more time with their family.
Other people might value success instead, and
Hatred, Mourning, give less time to their families in order to
achieve their goals.
Black Sorrow, Indefinite
2. Moral values:

Mourning, Grief, Values that help determine what is morally right
or wrong, e.g. freedom, fairness, equality, etc,
White Depression well-being. Those which are used to evaluate
social institutions are sometimes also known
Love, Hatred, Life, as political values.

Red Noble 3. Aesthetic values:

Jovial, Happy Values associated with the evaluation of artwork
or beauty.
Orange

Happy, Luminous,
c. Moral value in Maxis TV Commercial
Yellow Jovial National Days (2013-2017)
Based on my observation moral value in
Green Tranquility, Peace, Life Maxis Television Commercial (2013-2017)
more to personal moral value ,this because we
Blue Peace, Tranquility, can see all the Maxis Television Commercial to
tell a story about life, culture and races.