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INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION VIII
                        “Visioning the Future of Education”


                          THE VALUES OF THE CULTURE OF JAMBI TRADITIONAL SELOKO
                            CULTURE AS A TEACHING MATERIAL FOR LOCAL CONTENT
                         CULTURE EFFORTS TO PREVENT THE TEAK SELF OF THE MALAY
                                                            NATION


                                                       Andiopenta Purba

                                                     (penta.andi@gmail.com)


                                                            Abstract

                        This article describes the cultural values in the Seloko Adat Melayu Jambi as cultural
                        teaching materials containing local Jambi Malay in secondary schools. This research
                        uses a qualitative descriptive method, by describing the facts which are then followed
                        by analysis and drawing conclusions. What is being described is the cultural value
                        contained in the Seloko Adat Melayu Jambi. The results showed that the cultural
                        values  contained  in  the  Seloko  Adat  Melayu  Jambi  include;  1)  cultural  values  in
                        human relations with God, which reflect always being devoted to God, 2) cultural
                        values in human relations with society reflect always the existence of deliberation, 3)
                        cultural values in human relationships reflect always helping help, and 4) cultural
                        values in human relations with oneself, reflects hard work. The conclusion of this
                        study is that the cultural values contained in the Seloko Adat Melayu Jambi are cultural
                        values as local identities that can be used as teaching materials for local content in the
                        field of culture, and also as efforts to maintain identity as a Malay nation.

                        Keywords: Values, culture, traditional seloko, local content.

















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