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DMQ 30262





                        Example 4.2:



                        Create a balanced scorecard for one electronics company.


                        Solution:

                                             Table 4.1: The Balanced Scorecard











































                      Source: Applying the Balanced Scorecard to Small Companies by Chee W. Chow, Kamal M. Haddad, and
                      James E. Williamson - Management Accounting, August 1997


                        Determining the performance measure is often more difficult than expected.

                        Managers need to focus on the cause and effect relationships with strategy in order
                        to link measurement with the company’s strategy. Managers often understand the
                        link between customer satisfaction, employee satisfaction and financial performance.

                        However, one must remember that the balanced scorecard does not provide
                        guidance as to how to improve performance to achieve the desired strategic results.




                        In addition, the balanced scorecard must be constantly up-dated. This is good

                        because it requires re-alignment with changing strategies or corporate structure. This
                        also has a negative impact. It takes a great amount of time and resources to keep the

                 KKTM Kuantan                              55                                    DMQ 30262
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