Page 47 - Owners

17014 – Key Stats

FORMULAS FOR BUSINESS SUCCESS

ADDENDUM ATTACHMENT

Section 1
Key Statistics

The following statistics are the statistics you have been tracking since you started with
the VPS program. These particular statistics are tracked as they are the key controlling
statistics for a vet practice. If you control these statistics, you can control your
production level- the amount of medicine you deliver. As the amount of medicine you
deliver is tracked using dollar value, it is sometimes confused with Gross Income by staff
who may consider your orientation is money rather than medicine. It is imperative you
handle your staff so they are capable of differentiating between these two statistics.

Statistic: New Clients
Stat Definition: The number of clients seen by the practice for the first time ever - measures your Division
6’s, Public Contact, ability to bring new people into the practice through external marketing & your
doctor’s ability to convert these new people into clients on their first visit, as evidenced by their
purchasing their first service.

Product: A client who has bought their first service in the practice. They may have
received an initial consultation (this may be no-charge if you are using complimentary
consultations as part of your New Client Program), but until they purchase a service,
they are not a New Client.

Statistic: Transactions.
Stat Definition: Total number of invoices generated for the week. Measures the
effectiveness of the Division 2 activities in Internal Marketing & Activation &
Department 10 ability to effectively schedule the appointment book.
Product: Delivered service and / or paid service recorded in the software system by
means of the invoice.

Note: Overall, the intent of this statistic is to calculate the number of client coming
through the practice on a weekly basis. As you can have invoices which do not represent
a client, as in payments through the mail, purchases such as nutrition, RX refills and
even adjusting transactions., it is not entirely accurate. The more accurate statistic
would be # of clients in the practice for the week. As # Transactions can be easily
tracked on your daily reports from your software, we initially use this stat. As your staff
become more accustomed to tracking statistics, we will refine this stat to # Clients in the
practice weekly.

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