Page 48 - Owners

Statistic: Average Client Transaction (ACT)
Stat Definition: This is the average value of invoices for the week & is calculated by
dividing VSD by the number of transactions for the week.
Product: Client Compliance- the doctor’s ability to present TX Plans to clients effectively so they
recognize the need for medical treatment and procure it.

Statistic: Value of Services Delivered - VSD
Stat Definition: The amount of medical services delivered to patients thereby servicing
the clients. Calculated by summing the dollar value of the invoices generated for the
week, referred to as Sales on your reports but is the measurement of the amount of
medicine delivered, the Division 4 statistic.
Product: Medical treatment delivered to patients. As this stat is measured in dollars, it
may be confused by some staff as representing money rather than medicine. All vet
software systems valuate medical procedures in terms of dollars with more complex
procedures costing more than simpler medical treatments. Therefore, despite the fact
this is presented in dollar amounts, it is an accurate representation of the amount of
actual medicine delivered to your patients. It is imperative that any thought of VSD
actually being money must be addressed and your staff thoroughly disabused of that
notion. The orientation here is to deliver medicine not generate money. Any
organization whose sole focus is generating money is doomed to failure as it violates the
four conditions of exchange. You must be focused on delivering high quality service in
abundance to succeed. Staff who promulgate the idea VSD is only money turn your
focus away from the delivery of medicine where it belongs.

Statistic: Collections
Stat Definition: Amount of monies collected for services rendered, also known as Gross
Income, and is the GDS of Division 2.
Product: Monies that come into the organization via front desk, mail or direct payment
to account. Collections are viewed against VSD- if your quality of medicine is high, your
Collections will be quite close to the VSD. If you find it is difficult to get paid for your
service, then inspect your technical quality and your service quality to find what is
jamming your money line- it is one of the these areas.

The following statistics are sub-statistics which are used to control these main
statistics above. You have also been working on these stats since you started with VPS
as they are viewed as very controllable stats in the eyes of your staff.

Statistic: # Reminder Cards out
Stat Definition: The number of reminder cards sent out via email or snail mail for annual
wellness, vaccines, treatment- any service the doctor has indicated is needed for that
particular patient. This can also include cards sent out to clients who have not been in
for over a year in an attempt to reactivate them- Division 2, Dept 4 stat.
Product: A client reminded of the need for service.

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