Page 105 - Client Coordinator

3047 - Weekly E-mails: How to Create

Result Statement: To help clients take better care of their pets, including them to become
activated for a visit when needed. This done by regular contacts to them that is
both informational and promotional

Primary Responsible Position: Client Coordinator

Participating Position: Executive Director

Who: To ALL existing clients –

Topic: Monthly focus on one topic, 1:1 (promo:information) : See calendar Below

Content: One-minute text or One-minute videos

Subject Line:
 Must be CREATIVE enough to entice the emails to be opened.
 Must NOT give all the details in the subject.
 Must relate to the content.
 If it’s a question, the question must answered in the email.

How:
 Login into Demand Force
 Click on the CAMPAIGN TAB
 On the left hand side look for the CREATE PROMOTION/NEWSLETTER button
 Create a newsletter/Promotion Campaign
 Customize your Message

Step 1: Select your message: Basic templates for preset newsletters/campaigns or
create a custom newsletter. Then on the top right click NEXT.

Step 2: Customize your message: In the Campaign name, Label the campaign (will
help you know what it is, clients will not see it)
 Email Subject: This is the subject of the email and will be seen by all who
receive the email campaign.
 The header is standard for the Legacy Veterinary Hospital logo.
 For the body of the email: go and head create the content and have it sent for
approval to management prior to sending out. The email proof button will show

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