Page 23 - Geelong business trends 2017_digital_Neat

The following table compares The perception of Geelong by people from WITHIN
the three key industry sectors GEELONG is (%).
in terms of the perception of Negative Neither Positive Grand
Geelong by people within negative Total
Geelong in 2017. Government, or
Education and Community positive
Services businesses indicated Business 17.9% 21.4% 60.7% 100.0%
the highest positive perception professional
(64%), with Business Professional and commercial
and Commercial Services only services
marginally lower (61%). These
percentages are, however, lower Government, 19.0% 16.7% 64.3% 100.0%
than the average for all 2017 education and
respondents at 74%. Retail Trade community
businesses, by contrast, indicated services
quite a low ‘positive’ perception Retail trade 19.7% 42.4% 37.9% 100.0%
(38%), with many more believing
Geelong people have neither a
negative or positive view.

The following table compares the The perception of Geelong by people from OUTSIDE
three industry sectors in terms GEELONG is (%).
of the perception of Geelong by Negative Neither Positive Grand
people outside Geelong in 2017. negative Total
Government, Education and or
Community Services businesses positive
indicated the highest positive Business 39.3% 34.9% 25.8% 100.0%
perception (37%), which was professional
slightly lower than the average and commercial
for all 2017 respondents at 38%. services
The other two sectors indicated
quite a low ‘positive’ perception Government, 28.9% 33.7% 37.4% 100.0%
compared to the 2017 survey education and
average. Indeed, both indicated community
that people outside Geelong are services
more likely to have a negative Retail trade 34.9% 37.9% 27.2% 100.0%
perception compared to the 2017
survey average.

20