Page 22 - Geelong business trends 2017_digital_Neat

The perception of Geelong by people from
WITHIN GEELONG is.

Perceptions of Geelong
There has been an increase in
the proportion of respondents
believing people from within
46% 58% 62% 74% Geelong (with whom they do
Positive
business) have had a positive
perception of Geelong over the
Neither negative last 4 years. Less than half (46%)
or positive
24% believed this in 2014, and that
24% 23% proportion has steadily risen each
17% Negative year to 74% in 2017. Similarly,
30% 18% 15% 9% there has been a steady decline
2014 2015 2016 2017 in the proportion of businesses
believing local perceptions of
Geelong businesses is negative.

The perception of Geelong by people from
OUTSIDE GEELONG is.
The proportion of businesses
reporting positive perceptions
from people outside Geelong
(with whom they do business) has
25% 27% 38% 38% plateaued at 38% for 2016 and
Positive 2017. Similarly, the proportion
reporting that people outside
30% 39%
Neither negative Geelong had negative perceptions
34% 35% or positive declined from 28% in 2016 to
27% in 2017. Generally, over the
Negative four years, Geelong businesses
believe there has been a gradual
45% 34% 28% 27% but steady improvement in the
2014 2015 2016 2017 perceptions of their businesses
by clients outside Geelong.

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