Page 16 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving

THINK BUBBLES

When I sketched out my own ‘think bubbles’, I
chose words related to marketing my tiny
homes and bus conversions and started thinking
of how I can expand my audience which would
lead to a larger customer base.
Social media has had a major impact on our
business already, but I wanted to come up with
ideas to use it more effectively to broaden our
reach to potential customers.
As I was mapping the bubbles, I could see how
we could have multiple approaches for telling
our story and connecting to customers: 1)
Design and Build: streaming start to finish the
metamorphosis of the bus conversion, 2) Travel:
streaming the comfort and adventure of
traveling in a converted bus, 3) Lifestyle: Day-to-
day comradery with others enjoying the same
converted bus lifestyle.