Page 20 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving
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HOW CAN I EXPAND MY TARGET AUDIENCE?
Chapter 15 of Thinkertoy’s provokes you to consider what your
business is and how your business define should itself. Most
businesses are defined according to its products or services,
market, functions, or technologies. These are called the business
‘variables’. (Michalko, 2006, p. 145).
This exercise asks you to list key words for the business under
each variable: product, functions, markets, technologies, and
services.
The process of creating a key word index allows us to organize
our product features and create a comprehensive visual
representation of options available. It is an effective technique to
generate new ideas.
And to target your audience.
