Page 21 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving

ROLE PLAYING

Another ‘role play’ scenario I imagined was being
someone who travels often for their work. How could I
make my product appeal to someone who works on the

road?

A bus conversion could be a game changer to someone
like this and giving them an alternative to resorting to
expensive hotel rooms, while still providing them work

space.

Practicing this exercise, I realized how much I pulled from

the 10 Types of Innovation we’ve learned.

Picturing myself as my customer and understanding their
wants and needs in a product helps me accomplish this

goal.