Page 18 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving

BRUTETHINK

“Brutethink” provokes random stimulation of the creative
process by forcing a connection between two unrelated

thoughts or concepts in order to inspire a new idea.

This technique is a more forceful approach to creativity,
but I think can really be helpful when you are mentally

stuck in a situation. I have tried this method when trying
to connect ‘bed’ and ‘closet’.

Because comfort and storage are both crucial aspects in
my small business, it is essential that I make both key
selling items in each of my projects. One connection I

can make is creating a system where there is storage
underneath the bedding area. I can engineer a mattress
lift so customers can easily access their belongings that
are stored away.