Page 292 - (DK) The Business Book
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                                                                            IN CONTEXT
       COSTS DO NOT EXIST                                                   FOCUS
                                                                            Waste reduction
        TO BE CALCULATED.                                                   KEY DATES
                                                                            1908 The Model T Ford
                                                                            automobile is mass produced
       COSTS EXIST TO BE                                                    on an assembly line by the
                                                                            Ford Motor Company in
                                                                            Detroit, MI.
       REDUCED                                                              1950 W. Edwards Deming

                                                                            trains engineers and managers
                                                                            (including Akio Morita, the
        LEAN PRODUCTION                                                     co-founder of Sony) in process
                                                                            and quality control in Japan.

                                                                            1961 Robots are first used on
                                                                            an assembly line at a General
                                                                            Motors plant in Ewing
                                                                            Township, NJ.
                                                                            2006 US management
                                                                            consultants McKinsey
                                                                            & Company publish an
                                                                            influential report urging
                                                                            governments to apply lean
                                                                            production techniques to the
                                                                            delivery of public services so
                                                                            taxpayers get more for less.



                                                                              n business, ideas for new
                                                                              products and production
                                                                          I techniques tend to emerge
                                                                          during times of crisis when the
                                                                          old products and methods have
                                                                          become unprofitable. This is the
                                                                          case with “lean production,” a
                                                                          method of planning for demand by
                                                                          reducing waste, developed in Japan
                                                                          by the Toyota Motor Corporation
                                                                          in the 1950s. At that time, Toyota
                                                                          was a relatively inefficient producer
                                                                          of cars. Like many other Japanese
                                                                          companies, Toyota was struggling
                                                                          to overcome the shortages created
                                                                          by an economy that had been
                                                                          devastated by war. Looking for
                                                                          ideas, Toyota sent a young
                                                                          engineer, Eiji Toyoda, to the US to
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