Page 295 - (DK) The Business Book
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DELIVERING THE GOODS        293


        Lean producers try to eliminate                                   Workers on a production line will
        overproduction and waste stock by                                 be much more efficient if all the
        using the just-in-time (JIT) system,                              components they need are within easy
                                                                          reach. Time spent searching for items
        in which production only happens
                                                                          increases the movement muda, which
        in response to a customer order.
                                                                          incurs a cost to the business.
        Companies that use just-in-time
        never produce output for stock, and                               Tune Hotels, is based on value
        if there are no orders from buyers,                               analysis. For Tune Hotels, affordable
        production stops. Thus, production                                rooms are its priority. To achieve
        is pulled through by the consumer,                                this, services that push up the price
        rather than being pushed through                                  of a room but are viewed as
        by the manufacturer. The same                                     nonessential by customers, such as
        principle is extended to raw                                      air-conditioning or toiletries, have
        materials and bought-in components.                               become optional add-ons. The chain
        Lean producers run with minimal                                   focuses solely on core qualitites
        buffer stocks, relying instead on                                 such as cleanliness and safety,
        daily, or even hourly, deliveries from   production effectively, companies   valued highly by the customer.
        suppliers. However, the absence of   need to shorten the cycle time   To eliminate the seventh muda,
        a stock of raw materials means that   taken to make their products. To   defective products, lean producers
        a faulty shipment of components   accelerate the pace of production,   seek to create high-quality items.
        could bring an entire factory to a   managers will need to control the   This requires managers to trust
        halt. So to make just-in-time work,   movement muda, the waiting muda,  workers to spot any fall in quality.
        lean producers require reliable   and the transportation muda. At its   Employees have the authority to
        suppliers that produce zero defects.   simplest, this could be achieved    stop the production line in order to
                                         by redesigning workstations and   solve the problem, and production
        Lead times                       production lines so that employees   only restarts once the source of the
        If products are to be made to order   have all the tools and components   problem has been found and fixed.
        rather than supplied from stock,   to complete the task close at hand.   High product quality, achieved
        there is a risk that a long lead    Likewise, bottlenecks in production  by lean production, leads to lower
        time (the time between an order   can be eliminated by deploying   costs. By solving problems at their
        being made and delivery to the   more machinery or more labor at   source, companies spend less time
        consumer) could result in customer   the problem area.            and money on reworking defective
        dissatisfaction and consequently                                  products to bring them up to the
        falling sales. Therefore, to run lean   Overprocessing            required standard. ■
                                         Lean producers tackle wasteful
                                         overprocessing, the sixth muda,
                                         by applying a process called value
                                         analysis at the product design
                                         stage. Companies using value
                                         analysis attempt to identify product
          All we are doing is looking    features that create cost but have   Regardless of how much
           at the time line, from the    no value for the consumer. If these   workers move, it does not
        moment the customer gives us     features can be removed to create a   mean work has been done.
        an order to the point when we    simpler, cheaper product, profit   Working means that progress
               collect the cash.         margins will rise. At the same time,    has been made.
               Taiichi Ohno              revenues should not fall, because        Taiichi Ohno
                                         the features that have been removed
                                         were not valued in the first place.
                                            It could be argued that the
                                         business model of a no-frills hotel,
                                         as seen in the Malaysian company
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