Page 339 - (DK) The Business Book
P. 339

DIRECTORY 337



        John Kotter in his book Matsushita                                business—News Corp—reported
        Leadership (1997).               AKIO MORITA                      revenues of $34 billion in 2012.
        See also: John Kotter 336   ■    1921–99                          See also: Stand out in the market
        Leading well 68–69                                                28–31   ■  Roberto Civita 334
                                         The founder of Sony was born in
                                         Kosugaya, Japan. He showed a love
        ELTON MAYO                       of mathematics from an early age,   VINEET NAYAR
        1880–1949                        and studied physics at Osaka     1962–
                                         Imperial University. While in the
        Australian management guru and   navy in World War II, he met Masaru  Indian businessman Vineet Nayar
        industrial psychologist Elton Mayo   Ibuka, with whom he later set up   was born in Pantnagar, in the
        was born in Adelaide. At the city’s   the Tokyo Telecommunications   foothills of the Himalayas. He
        university he studied medicine,   Engineering Corporation. Renamed   studied mechanical engineering,
        philosophy, and psychology, and    “Sony” in 1958, the company    earned a MBA, then entered
        his research into the psychological   produced the first transistor TV and  business. In 2007 he became CEO
        causes of industrial unrest led    the game-changing Sony Walkman.  of HCL Technologies, where he
        to an invitation to join Harvard   Morita was an early champion of   practiced his controversial approach
        Business School, where he was    building an international business;   to management of “employees first,”
        part of the team that performed    It was the first Japanese company   inverting the standard operational
        the celebrated Hawthorne         to build factories in the US and to   pyramid. Using this approach,
        experiments. These demonstrated   have US members on the board.   detailed in a book of the same
        that the perfomance of employees   See also: Gaining an edge 32–39   ■    name, Nayar has transformed HCL
        is influenced as much by their    Keep evolving business practice   into a $4.6-billion company with
        surroundings as by their skills.  48–51   ■  Changing the game 92–99  offices in 31 countries.
        See also: The value of teams                                      See also: Organizing teams and
        70–71   ■  Is money the motivator?                                talent 80–85  ■   Is money the
        90–91   ■  Kaizen 302–09         RUPERT MURDOCH                   motivator? 90–91
                                         1931–
        ROSALIA MERA                     Media baron Keith Rupert Murdoch  HENRI NESTLE
        1944–2013                        was born in Melbourne, Australia.   1814–90
                                         He went to boarding school in
        Co-founder of Zara clothing retailer,   Geelong, Australia, then traveled to   Heinrich “Henri” Nestlé was born
        Rosalía Mera was born in La      Oxford, UK, to study economics.   in Frankfurt-am-Main, Germany.
        Coruña, Spain, to a working-class   When his father died in 1952,   He trained as a pharmacist, but in
        family. She dropped out of school at   Rupert was bequeathed a regional   1833 fled local riots to settle in
        11 to work as a seamstress. At 13,   newspaper, the Adelaide News.   Vevey, Switzerland. He continued
        she went to work in a clothing store   Murdoch learned the trade through   to experiment, and in the mid-1860s
        where she met Amancio Ortega,    an apprenticeship at the Daily   began to produce a baby food that
        who was to become her husband.   Express in London, then returned   combined milk with wheat flour.
        Nine years after their marriage in   to Australia to take control of his   The popularity of his “farine lactee”
        1966, they opened the first Zara   paper. He drove circulation higher   (the first formula for babies) allowed
        store, selling inexpensive clothes   by delivering a more dramatic mix   him to open sales offices and
        based on couture designs. By 2013   of crime and scandal; the increased   factories in the UK, France,
        there were 1,700 Zara stores around   revenues allowed him to begin   Germany, and the US, while also
        the world, and Forbes magazine   buying more papers. Between 1968   acquiring local companies. Nestlé
        named her “the wealthiest self-  and 2000 he created a global     went on to invent the first form of
        made woman on the planet.”       empire of mass media. Despite    milk chocolate and soluble coffee.
        See also: Gaining an edge 32–39    being involved in the newspaper   See also: Creativity and invention
        ■  Reinventing and adapting 52–57  “hacking scandal” of 2011–12, his   72–73   ■  Ignoring the herd 146–49
   334   335   336   337   338   339   340   341   342   343   344