Page 340 - (DK) The Business Book
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338 DIRECTORY
geniuses of the 20th century.
INDRA NOOYI See also: Anticipating demand C. K. PRAHALAD
1955– 290–93 ■ Lean production 294–95 1941–2010
Indra Krishnamurthy Nooyi was Coimbatore Krishnarao Prahalad
born in Madras (now Chennai), PIERRE OMIDYAR was born in Tamil Nadu, India.
India. After graduating with a 1967– After completing a degree in
masters in finance and marketing physics at the University of Madras,
from the Indian Institute of Founder of eBay Pierre Omidyar was Prahalad joined Union Carbide,
Management, Nooyi completed born in Paris, France, to Iranian and worked there for four years (he
a masters at Yale Management parents. He moved to the US with described this as a major “inflection
School, funded by working as a his family as a child, where he point” in his life). He then studied
nighttime receptionist. She then studied computer science at Tufts for an MBA at the Indian Institute
spent six years as an international University. After graduating, he of Management followed by a PhD
strategy consultant, before joining worked in software development for at Harvard Business School. En
the telecommunications company Apple before co-founding a company route to becoming a professor of
Motorola as a director of strategy. that developed business-to-business business administration, he became
In 1994 she became the chief e-commerce software in 1991. renowned as a consultant, after
strategy officer at PepsiCo, and Omidyar left to work for a mobile his advice invigorated the failing
was instrumental in positioning communication business in 1994, Philips electronics business. He
the company for growth in China, but continued to explore the has published many best-selling
the Middle East, and India. She possibilities of e-commerce for books, including Competing for
became the company’s CEO in consumers in his spare time. In the Future, co-authored with Gary
2006, and chairperson in 2007. 1995 he launched Auction Web, Hamel. He is considered one of the
See also: Balancing long- versus which later became eBay. In 2012 world’s top management thinkers.
short-termism 190–91 it reported revenues of $22.6 billion. See also: Protect the core business
See also: The weightless start-up 170–71 ■ The learning organization
62–63 ■ Changing the game 92–99 202–07 ■ Gary Hamel 335
TAIICHI OHNO
1912–90
TOM PETERS CARLOS SLIM HELU
Taiichi Ohno was a self-taught 1942– 1940–
engineer whose insights and
methods helped Toyota become US management authority Tom Mexican business magnate Carlos
one of the largest motor companies Peters was born in Baltimore, MD. Slim Helú was born in Mexico City.
in the world. Born in Dalian, China, He studied civil engineering at After studying civil engineering at
in 1912, Ohno started work at Cornell University at a masters the Universidad Nacional Autónoma,
Toyota when he left school, and level, then earned an MBA and Mexico, he founded his own
spent the rest of his working life PhD in business at Stanford business, Inmobiliaria Carso, at 25.
there. He is best known for Business School. From 1966 to Through acquisition and shrewd
devising the “just-in-time” 1970 he served in Vietnam for the management, he built on this to
production system, where parts or US Navy, then worked for the US establish a large group of
products are not ordered until just government. From 1974–81 he businesses—Grupo Carso—which
before they are needed, rather than was a consultant for McKinsey included companies in the food,
having large stock holdings on and Company, before leaving to retail, construction, mining, and
hand. He also advocated flexible work independently after the tobacco industries. International
manufacturing methods to allow publication of his book In Search acquisitions and mergers followed,
tailoring for different international of Excellence, the business classic with partnerships with companies
markets and to reduce waste. He is he wrote with Robert Waterman. such as Microsoft, with whom Slim
regarded as one of the production See also: Coping with chaos 220–21 Helú joined forces in 2000 to launch

