Page 85 - (DK) The Business Book
P. 85

LIGHTING THE FIRE        83

        See also: Leading well 68–69   ■  The value of teams 70–71   ■  Effective leadership 78–79   ■  Make the most of your talent
        86–87   ■  Organizational culture 104–09   ■  Avoid groupthink 114   ■  The value of diversity 115   ■  Kaizen 302–09


        educational psychology, described   work because the most effective   setting the right tone is essential.
        these stages as forming, storming,   teams are those where members   The tone should not be too
        norming, performing, and         trust one another, share a strong   casual—teams perform better
        adjourning. During forming, the   sense of group identity, and have   when challenged, so a sense of
        group comes together, and        confidence in their effectiveness    urgency needs to be imparted.
        members get to know one other. It   as a team.                       The team should agree on clear
        then moves into a storming stage,                                 rules for group behavior and norms,
        where members challenge each     Effective team building          and meet often, both formally and
        other for coveted group roles, and   In 2005, US researchers Jon   informally. If possible, the team
        group processes begin to emerge   Katzenbach and Douglas Smith    should be allowed to enjoy some
        through trial and error. The middle   identified a series of factors that    early success; a few easy wins
        stage—norming—marks a period     seem to be essential for effective   early on has been found to boost
        of calm, where agreement is      teamwork. First, team members    performance later. Likewise,
        reached on roles, processes, and   must be chosen for their skills, not   the group—and its individual
        group norms. By the fourth stage,   their personality. The team then   members—needs to be lavished
        members have become familiar     needs to get off to a good start;   with praise. Continuing motivation ❯❯
        with each other, with their roles,
        and with the processes involved.
        At this stage, team performance
        hits its most effective level. Once
        their work is done, the group moves                       Mutual support
        to adjourning, or disbanding.                            encourages team
           Businesses are eager for teams                           members to
        to move quickly through the early                           reach their
        stages, reaching “performing” as                            potential.
        soon as possible. This is why
        companies invest so much in team-    Teams produce                              Teams provide
                                             more creative                             an environment
        building activities, where teams
                                              solutions to                               to manage
        face and solve artificial challenges,
                                               problems.                                   talent.
        often in a different environment.
        Many companies also use the
        architecture of their building to
                                                                  Effective teams
        encourage team interaction. For                           provide synergy.
        example, at Pixar, the movie                                 2 + 2 = 5
        animation studio based in
        California, the cafeteria, meeting
        rooms, employee mail boxes, and        Individual                               Teams provide
        bathrooms are located around a       shortcomings                                security, so
        centralized atrium designed for      are balanced                              members feel free
        collaborative working. The building   out in a team.                            to take risks.
        design and layout encourages                                  Teams
        members of teams to meet and                                 establish
        interact with one another, even                           positive group
        when they are based in different                            norms that
        departments within the company.                             encourage
                                                                   openness and
           Research has shown that team-
                                                                     flexibility.
        building activities and collaborative
        work spaces help to improve team
   80   81   82   83   84   85   86   87   88   89   90