Page 87 - (DK) The Business Book
P. 87

LIGHTING THE FIRE        85


                                         because talented people often    contributions. In The Wisdom
                                         resist being managed, and it     of Teams, Jon Katzenbach and
                                         can be difficult to find challenges   Douglas Smith defined a team as
                                         that keep them sufficiently       “a small number of people with
                                         motivated, while at the same     complementary skills who are
           Teams develop direction,      time aligned with organizational   committed to a common purpose,
        momentum, and commitment         goals. However, teams provide    set of performance goals, and
            by working to shape a        an environment where talent can   approach, for which they hold
             meaningful purpose.         thrive. By giving talented staff   themselves mutually accountable.”
            Jon R. Katzenbach            teams to manage, or—although     No individual is responsible for
             Douglas K. Smith            risky—grouping talent together    success or failure, because no one
                                         in teams, it is possible to stretch   acts alone. Teamwork encourages
                                         even the most gifted member of   listening, responding constructively
                                         staff. Teams provide a framework   to the views of others, providing
                                         and value system to which all    support, and recognizing the
                                         members, however skilled or      interests, skills, and achievements
                                         talented, must adhere.           of the other team members.
        and every staff member. Ferguson                                     Most successful teams are
        realized the value of positive group   Collective products        formed in response to a perceived
        norms. He was, for example, one    Businesses, like sports teams,    threat or opportunity. When these
        of the first managers to ban the   face performance challenges for   arise, the role of senior leaders is to
        consumption of alcohol. Moreover,   which teams are a powerful    organize teams with clear purpose,
        alongside a host of team-building   solution. This is because teams    balanced membership, disciplined
        activities—quizzes on the team   are not simply a group of people   procedures, and strong bonds,
        bus, for example—he demanded     who work together; they are judged   while giving them enough
        ferocious loyalty. Players could   not by individual performance,    flexibility to develop their own
        expect unfailing public support from  but by their “collective work   timing and approach. By doing so,
        Ferguson and the team. Equally,   products.” These are the pieces    leaders create environments where
        players were expected to observe a   of work—which might be products,   individuals—and therefore the
        code of media silence in regard to   surveys, or experiments—that   organization—are able to succeed
        teammates. Anyone breaching this   come about as a result of joint   and flourish. ■
        team ethic was quickly ousted.
           Team management often
        involves dealing with large egos
        and highly talented people. Ferguson
        recognized that it was folly to rein
        in significant talent—players Eric
        Cantona and Cristiano Ronaldo
        were both encouraged to express
        their soccer-playing flair—but he
        also transferred highly skilled
        players who felt themselves to be
        more important than the team.
        Talent management is a source
        of frustration for many executives,


        Flying geese demonstrate the power
        of teamwork. By flying together, each
        one reduces air resistance for the ones
        behind. They rotate leadership and
        “talk” continuously by honking.
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