Page 146 - Vogue - India (January 2020)

in

BY INVITATION ONLY
LETTERS

FROM

LIVIA

Livia Firth, the founder

and creative director of

Eco-Age, a London-based
sustainability consultancy

with a client roster that

includes Gucci and Stella

McCartney, has been

at the forefront of ‘feel
good, look good, do

good’ fashion for over a

decade. We took notes
on her experiments with

sustainability and

the lessons she learned
Livia Firth along the way

Illustrated by
SHWETA MALHOTRA

The Green Carpet

Fashion Awards

“Usually, fashion awards celebrate
designers and collections while other
aspects are hidden. But the GCFA is
like the Oscars of fashion: it celebrates
the people behind what we wear—the
disruptors, innovators, scientists,
garment workers, cobblers...anyone
you can think of in fashion. This year,
we collaborated with the revolutionary
pre-loved platform Vestiaire Collective
by way of a pop-up in Milan ahead of
the GCFA, to encourage people to
get their outfi t for the evening there.
Because why shouldn’t we buy second-
hand that is high quality? The event
was a success and we look forward to
collaborating with them again.”> GETTY IMAGES

146 VOGUE INDIA JANUARY www.vogue.in