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seeing design through MetriCs

To cross the chasm between ‘technically’ working

and ‘actually’ working, you need to see your design

through metrics. You need knowledge to build a bridge

between reality and your dreams. Metrics are your

building material, sight-enhancement and super power!

We discussed what to measure and how in fourth

chapter; now it’s time to focus on optimising the

design.

Let’s start with an example. A couple of weeks ago,

UXPin launched a new feature. We were trying to

implement a kind of viral loop inside our system. Our

goal was to encourage people to share UXPin and as a

result help us accelerate the growth of sign-ups.

We couldn’t give away server space as a reward for

sharing as Dropbox did (in UXPin, it’s unlimited), so

we came up with the idea of giving away trial days.

You could extend your trial by up to 30 days if you

gave your friends free trial days as a present.

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