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important to have a product with tons of advanced

features, rather than something highly usable but

technically limited.

No wonder my ‘usability specialist’ position was a

struggle. But the real suffering was felt among users –

this is how it was at the dawn of the age of technology.

You might have witnessed its rise. The time when

engineers started to really rule the world. The Woz

(Apple), Bill Gates (Microsoft) and Bill Joy (Sun

Microsystems), were among the first stars of that age.

Photo by Ismael Villafranco

14 The age of user experience design