Page 19 - ux-design-for-startups-marcin-treder

magazines, webinars, courses... but still, I doubt if the

understanding of UX design is very common nor well-

spread.

This is what usually happens to words that become

hype. Everyone talks about a term, believing it’s self-

explanatory, and in no time it loses its meaning.

I assume you’re an entrepreneur. Most probably

you’re super busy making your dreams come true.

You want to get the job done. You want results. Let’s

focus then on clearing the air around the definition

of user experience design. It’s really important that

you understand the nature of UX Design, which

unfortunately gets easily confused with visual design,

usability, wireframing and a bunch of other stuff.

User experience design (abbreviation UX, UXD)

– A discipline focused on designing the end-to-

end experience of a certain product. To design an

experience means to plan and act upon a certain set of

actions, which should result in a planned change in the

behaviour of a target group (when interacting with a

The age of user experience design 19