Page 15 - ux-design-for-startups-marcin-treder

Internet startups that survived the dotcom bubble

of 2000 were run by tech bright minds. Think of

Google’s Larry Page and Sergey Brin, eBay’s Pierre

Morad Omidyar, Max Levchin and Luke Nosek of

PayPal, David Filo from Yahoo – these guys know

how to code. And in even more contemporary times

developers struck again: Jack Dorsey (Twitter) and

Mark Zuckerberg (Facebook) shaped the social media

with their tech expertise.

But then, suddenly, the age of technology ended.

Fierce competition among similar (at least when it

comes to technology) products forced executives to

look for more vivid differentiation. Technology became

easier and cheaper than ever. The world started to look

for a new idol. Luckily for all of us this can be found in

user experience design.

To make an app that can be launched has never been

so easy. To succeed in a highly competitive market full

of consumers with cognitive overload and an extremely

short attention span ... that’s another story. I shifted

from usability to the much larger concept of UX

The age of user experience design 15