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product).

A UX designer’s work should always be derived

from people’s problems and aim at finding a

pleasurable, seductive, inspiring solution. The results

of that work should always be measurable through

metrics describing user behaviour. UX designers

use knowledge and methods that originate from

psychology, anthropology, sociology, computer science,

graphic design, industrial design and cognitive science.

When you’re designing an experience, you are in fact

planning a change in the behaviour of your target

group. You’ve found out their problem and you’re

trying to destroy the burden using design methods.

User experience lies at the crossroads of art and science

and requires both extremely acute analytical thinking

and creativity.

Let’s consider an example: we’re about to create a door

handle. As a usability specialist your task will be to

make sure that the person faced with the need to open

20 The age of user experience design