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care of the whole product. The end-to-end experience
is what you’re aiming at. A BMC enables you to
grasp the whole product in one place and understand
at a glance both the business and users’ side. This is
absolutely crucial.
Always remember that in any commercial project UX
design cannot be separated from the business model
of a product. Designing UX without any knowledge
about the business side of the product is a futile and
stupid thing to do. A product that doesn’t bring home
the bacon will soon cease to exist and the whole effort
will be a huge waste of time.
If you look closely, you’ll find a Business Model
Canvas template in the UXPin app. We made it part
of our process and our users often use a BMC as a
basic description of just about any project.
A variation on a BMC, even more focused on a
product and its users, is a Lean Canvas, created by Ash
Maurya:
The age of user experience design 27
