Page 24 - ux-design-for-startups-marcin-treder
P. 24
Before the launch of a product and thorough
measurement of user behaviour, everything is a
hypothesis.
The C-P-S hypothesis is a basic description of any
product. It reaches the core of any successful endeavour
in a neat, minimalist way. Define who exactly your
customer is, what problem they have and what the
solution is that you offer. Do it in one sentence. For
example:
“For people who are trying to design products with
great user experience and are having problems with
documenting their ideas quickly and clearly and
sharing them with their teams, UXPin provides an
online, fully collaborative app that helps them to go
through the UX Design process together with their
teammates.”
As you can see, I described UXPin’s target group as
anyone who is trying to design products with great
UX. I also defined the problem that was observed
during research on a target group and I briefly
24 The age of user experience design
