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our customers and check what troubles them the most.

Several in-depth interviews later, we had completely

new ideas about what product we should create.

There’s nothing more refreshing and more crucial to

your business than having an actual conversation with

your customers. UX design is human-centric: it doesn’t

exist without interaction between people.

c-p-s hypothesis

If you’ve reached your target group and interviewed its

members looking for a serious problem, it’s about time

to define the basis of your product in a triangle:

The age of user experience design 23