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and eliminate it. That’s the highway to great user
experience.
To stay on the right track you’ll need a lot of empathy
and analytical skills, because the tricky thing with
problems is that we sometimes have difficulty defining
them – even if they trouble us.
When traveling by train on a hot day, I’m never sure
if I’m irritated by the heat, the crowd, or – as I usually
grumble – by the fact that I need in fact to travel
to work via train. Give me an office closer to home
and I’ll find another reason to complain on hot days.
Eliminate the heat in the train and I might even enjoy
the ride to work.
The key to success is to actually get to know your
clients. Arm yourself with empathy and talk to them.
Get out of the building and face the problems that
might be the foundation of your business.
When we started working on the UXPin app we
crossed the ocean from Poland to California to talk to
22 The age of user experience design
