Page 25 - ux-design-for-startups-marcin-treder
P. 25
described the solution.
Simple as that – my product is specified. The C-P-S
hypothesis forms the backbone of the whole product. It
not only helps me and my team focus on what’s really
important, but also gets us ready for an optional pivot.
Each part of the C-P-S hypothesis is questionable on
its own. I might wrongly describe the target group. I
could misunderstand a problem. Or I could create a
product that doesn’t address the problem. Any of these
mistakes gets your business into trouble.
No worries though! If your product doesn’t fly you can
always come back to the initial C-P-S and re-form it to
test new assumptions.
A great UX experience can only be achieved iteratively,
and the C-P-S hypothesis is a powerful tool that helps
you draw a meaningful conclusion from each phase.
The age of user experience design 25
