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that drawing is not where great User Experience
Design happens. Great User Experience Design
happens when you talk to your customers and solve
their problems.
Surprised? Let’s remind ourselves of Steve Jobs’ words:
“Design is not just what it looks like and feels like.
Design is how it works”.
To succeed on the “how it works” side and create
something really valuable, you need to focus on the
whole experience, not just the aesthetic value. In
design, thinking precedes drawing, so think through
any design decision and always refer it to your C-P-S
hypothesis (Customer, Problem, Solution):
• does your design address your target group?
• does it resolve their real problem?
• is your solution an accurate response to your
target group’s needs?
geT To know your users 33
