Page 34 - ux-design-for-startups-marcin-treder
P. 34
Remembering about the C-P-S triangle is the first
smart thing you can do while designing. The second
thing is to actually discuss your strategy with potential
customers.
Let me share the single most important thing that
I’ve learnt about customer development: you won’t
meet your customers in the reflection on your screen.
You have to get out of the building and really talk to
people. It doesn’t matter if you reach them by Skype
(you might get out metaphorically) or in- person - the
important thing is to transcend the boundaries of your
ego.
Don’t try to hack it, or your design will be lost.
If I’m asked to give one piece of design advice, it’s
always: Root your design in the actual knowledge
about your customers and execute mercilessly based
on this. Don’t daydream, don’t say “my mom wouldn’t
get it”, or “well I would use it!” - reach out to your
customers and ask them what their thoughts are.
Back up your design assumptions with knowledge to
34 geT To know your users
