Page 35 - ux-design-for-startups-marcin-treder
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minimize the risk of failure.
When we started to negotiate our founding deal with
our investors at UXPin, their first piece of advice was:
“Pack your stuff and go to San Francisco to talk to
your customers!” (We’re lucky to have wise investors,
who were successful as entrepreneurs). We didn’t need
much persuasion – a 14-hour flight and we were where
the majority of our clients are – the USA.
And yes, it wasn’t easy to break our comfortable
habits and start to have three meetings a day for
around 2 weeks, instead of dilly-dallying in front of a
computer for the whole day... but we did it. We put our
introversive natures aside and fought for the sake of the
people who trust us - our users.
We needed to know what they think about us, how
they work, what they really need... there’s no other
way to learn that than getting out of a building,
approaching the users and asking the right questions.
When we got back home, we continued talking to
geT To know your users 35
