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customers via Skype and till today this is a part of our
product development process, a routine which we do to
make sure we’re on the right track.
This whole trip and our conversion to “customer centric
madcaps” was the smartest thing that we could ever
do for UXPin. Conversations with customers led us to
change to a strategy which accelerated our growth to a
rate of 50% (minimum) in sales each month.
This is amazing. You can actually be successful
by creating a product that’s truly valuable for your
customer! Captain Obvious strikes back? Kind of.
How many start-ups do you know, though who seem
to try hard to avoid talking to customers? I’m sure I
know plenty of them.
You may wonder what the cost is of this kind of user
research? If you’ve heard anything about professional
user and market research, it’s probably their price
counted in thousands of dollars. Well, that’s true for
professional lab research. Methods that we use cost us
$0.
36 geT To know your users
