Page 38 - ux-design-for-startups-marcin-treder

disagreed with Krug. I believed that only

methodologically valid research may lead to

meaningful results (no wonder, I’m kind of a statistics

nerd). When I started my own company I quickly re-

learnt Krug’s old wisdom though. Whether the results

of a study are meaningful or not depends on your

definition of meaningful. And you should always do

research that can be most economically valid - create

the biggest value for the least amount of money.

Of course, the methodology of Guerrilla User Testing

isn’t right. You can’t extrapolate the results achieved

by one, two, or even ten people on the whole targeted

population, but it doesn’t make it meaningless. It

just makes it meaningful in a different way. Judge its

meaning by the results it brings to your company and

you’ll see the benefits in a brighter light than the flaws.

Quick & dirty research is an amazing way to explore

your product. You’ll find out more possible problems

that you ever bad-dreamed of. An additional

perspective on your project is a lever that may be

crucial for the whole endeavor. Each time we make a

38 geT To know your users