Page 41 - ux-design-for-startups-marcin-treder

I always prepare a short story that provides a context

for research. It lets subjects use their empathy and kind

of role play (like in an old-fashioned RPG). Thanks to

the context, people soak up the research and the whole

situation is closer to real-life.

For example, in the last research we did at UXPin, we

provided a brief from a client and a story out of a UX

freelancer’s life. It helped our subjects stay on the right

track and feel the pain of the problem they were trying

to solve.

The results of the research were stunning.

get your gear ready

The one thing that’s surprisingly easy to break during

guerrilla usability testing is your gear. Here’s my

short checklist, originating from my personal list of

shameful mistakes:

• Always check your screen recorder before the

session (recently, I didn’t notice that Silverback -

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