Page 91 - ux-design-for-startups-marcin-treder
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When you’re analysing behavioural metrics, you must
always take into account economic metrics as well.
Most of the features, and certainly all of the products,
must add value to the company and you need to make
sure they do. This is why you actually track economic
metrics, right?
If, after the launch of a certain feature, sales suddenly
drop, you’ll need data to check what happened. That’s
why it’s particularly important to precede any launch
with the implementation of appropriate analytical
tools.
Mirror Mirror on the wALL...
We all love to brag sometimes, right? OK... at least
most of us do. Numbers are one of the greatest
bragging tools. Their meaning always depends on the
context and they’re just so easy to manipulate. If a
SaaS application brags about 4 million pageviews, but
they don’t have any paying customers, would you call
growTh and design hacking 91
