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failure. The minimal amount of information necessary

for a certain decision is good enough. Over-thinking

decisions doesn’t further decrease the risk of action, as

Daniel Kahneman pointed out in his recent book. Just

listen to your data and make a decision. Do it.

Measuring to many things may lead to decision paralysis. Picture by iwanp

Testing adds more value to your company than

over-thinking. It might sound ridiculous, but only

testing lets you operate on real data, not on a set of

86 growTh and design hacking