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Right now UXPin focuses strongly on the number of
paying customers, as we’re vastly interested in tracking
our progress in encouraging users to join us. The
number of people making the decision to use UXPin
and overcoming the obstacle of reaching for the credit
card is currently more important for us than monthly
revenue. The number of paying customers lets us know
if our target group responds to UXPin products in a
positive way. Luckily it does!
We’re getting to the point at which the whole business
model will become scalable and we’ll have enough
data confirming that we’re on the right track. It will be
the time of LTV (user’s Life-Time Value) and ARPU
(Average Revenue Per User) optimisation, which
should elevate our business to the next level.
behAviorAL MetriCs
Behavioural metrics are meant to track very specific
actions of your users. Whenever you’re about to launch
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