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tion of the Barr family has joined both
        businesses. Son Casey runs the cattle
        farm and keeps in close contact with
        Barr about the daily operations in
        Clarksville. Daughter Madison, who     “WE DON’T HAVE A CHOICE. YOU’VE JUST GOT TO
        Barr and Liz call “Maddie,” works as    HAVE COURAGE. YOU HAVE TO SADDLE UP EVEN
        marketing manager for JMB, but she      WHEN YOU DON’T WANT TO. AS AN OWNER, YOU
        didn’t start out looking for a career in
        her dad’s company or even the truck-  WANT TO SET THAT EXAMPLE. IF WE GOT NEGATIVE
        ing industry. Initially a physical therapy   AND PESSIMISTIC, EMPLOYEES WOULD SENSE IT.
        major at the University of Arkansas   THEY WOULD SEE IT IN MY FACE AND HEAR IT IN MY
        in Fayetteville, Maddie switched to
        education, but then told Barr she was        VOICE. SO WE HAVE TO STAY POSITIVE.”
        interested in the trucking business—a
        revelation Barr described as a “shock.”   —MICHAEL BARR, JM BOZEMAN ENTERPRISES PRESIDENT
        She graduated from UA in December
        2016 and went to work for JMB two
        months later. At first, Barr moved her
        around to different positions to help her   trucking and not just put her in some-  social media. We hadn’t adapted very
        get a feel for how different aspects of   thing easy.”                well until she came, so she’s been very
        the company worked.                    In her current position as mar-  valuable. We had been dabbling in the
            “Her first two years, I felt like I   keting manager, Maddie focuses on   new recruiting technology, but we had
        needed to give her a real perspective   recruiting drivers into the company.  a long way to go. She just sat in front
        of trucking instead of just putting her   “Recruiting really started changing   of the computer and connected with a
        where she wanted to be,” Barr said. “I   about the time she was in school,” Barr   third-party company she learned from,
        wanted to expose her to the real side of   said. “It’s a science now, especially with               

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        ARKANSAS TRUCKING REPORT  |  Issue 3 2022                                                                 35
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