Page 9 - Listing Presentation

MARKETING PLAN

Week-2

1. We will contact all brokers who
attended our open house in order to
solicit detailed feedback and or offers.

WEEK 1

Week-3

1. We work closely with Street Easy/Zillow to
1. We will enter the listing on our internal 7. That E-brochure will be designed and
listing system (LIMO) and co-broke it out e-mailed to all of our colleagues at optimize our properties online. One of the Week-5
to all REBY firms consisting of over 315 Douglas Elliman (2,400 agents), DE Long most influential “go-to” NYC & nationwide
companies. Island (2,100 agents) Douglas Elliman Real Estate websites with more than 35,000 1. We will prepare a mailing list to the
Florida (700 agents), Douglas Elliman daily visitors, the profile of whom is high- building and neighborhood buildings
2. We will upload the photos and floor net worth and extremely serious buyers. Our
plan to the web. Westchester (320 agents), Douglas Elliman which will include to announce the
Los Angeles (35 agents) and Douglas listings are prominently shown throughout apartment for sale. These mailings will
3. The listing will be “featured” on Street Easy Elliman Connecticut (20 agents) the site, including the all-mportant home be strategically spread throughout the
to optimize visibility. page. course of the listing.
8. Your apartment will be included in our
4. We will create an Internet Factsheets to property brochure which is distributed in 2. We will advertise the Open house on the 2. Open house for the public on a Sunday
be featured on elliman.com all of our open houses, presentation and Douglas Elliman website and on Street Easy/

buyer’s kits, speaking engagements and Zillow.
5. We will have the apartment featured on
all of our web pages on elliman.com which mailings. 3. Open house for the public on a Sunday.
has over 2 million visitors per month by 9. We will be hosting Open house on Week-6
buyers and agents in the tristate area. Our Sundays. 1. We will prepare a detailed customer

website is linked to several search engines; report highlighting sales and marketing
potential customers can see your property Week-4 actions during the first six weeks of the
all over the world.
1. We will call all attendees that came to the listing. Recommendations will be made
6. An E brochure will be designed by our Open House on Sunday to receive feedback. based upon feedback from brokers and
Graphic Designer and send out to 315 2. We will also follow up with everyone who customers.
REBNY firms to announce the listing and came to see the apartment by appointment 2. We will send you a detailed current Market
open house schedule.
Report.